• Yefikir Shares her Ethiopian Roots with New York in Hopes of Making Connections

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    ADIRÈE today announces the upcoming showcase of YEFIKIR DESIGN during its sixth annual Africa Fashion Week, (www.AfricaFashionWeek.com) under the activation New York Fashion Week: Africa on Friday, September 11, 2015. YEFIKIR DESIGN was fostered by Fikirte Addis. Her passions in Psychology and Fashion is what drives the designs of Yefikir. Although this will make her fifth …

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  • House of Mucha Uses Heritage to Attract Consumers Globally

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    ADIRÈE today announces the upcoming showcase of HOUSE OF MUCHA during its sixth annual Africa Fashion Week, (www.AfricaFashionWeek.com) under the activation New York Fashion Week: Africa on Friday, September 11, 2015. House Of Mucha (Pronounced: Muw-chah), is a brand inspired by native Zimbabwean Lindiwe Muchaneta. Mucha’s designs incorporate her Shona and Ndebele (Zimbabwe and South Africa) …

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  • Osei-Duro Creates a Link for Ghana Globally through Rich African Textiles

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    ADIRÈE today announces the upcoming showcase of OSEI-DURO during its sixth annual Africa Fashion Week, (www.AfricaFashionWeek.com) under the activation New York Fashion Week: Africa on Friday, September 11, 2015. Osei-Duro was fostered from designers Maryann Mathias and Molly Keogh’s love for African textiles. Mathias had an enriched background in African fashion while Keogh was knowledgeable …

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  • Sakia Lek Promotes Natural Resource Inspired by Congo to Global Fashion Industry

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    ADIRÈE today announces the upcoming showcase of SAKIA LEK during its sixth annual Africa Fashion Week, (www.AfricaFashionWeek.com) under the activation New York Fashion Week: Africa on Friday, September 11, 2015. Native Congolese, Sakia Lekoundzou launched Sakia Lek, a brand derived from Lekoundzou’s influential travels and many experiences. Lekoundzou uses her African heritage to guide her …

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  • Asikere Afana Ties Cultural Heritage in Designs and Shares them Globally

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    ADIRÈE today announces the upcoming showcase of ASIKERE AFANA during its sixth annual Africa Fashion Week, (www.AfricaFashionWeek.com) under the activation New York Fashion Week: Africa on Friday, September 11, 2015. ASIKERE AFANA (Pronounced: Ah- See-Che-Rey Ah-Fawna), is a brand founded by Ashley Alexis McFarlane. Her inspirations in her Jamaican / Ghanaian roots are seen from production …

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  • Onyii & Co. Travel Inspired Designs Creates Partnerships in Global Trade

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    ADIRÈE today announces the upcoming showcase of ONYII & CO. during its sixth annual Africa Fashion Week, (www.AfricaFashionWeek.com) under the activation New York Fashion Week: Africa on Friday, September 11, 2015. Onyii & CO. (Pronounced: “Own-Yee”), is an enriched, innovative, bohemian-inspired brand launched by Onyii Brown. Brown consistently delivers expressive, Nigerian derived, modern garments for her …

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  • Dahil Republic of Couture Narrates Culture Through Kenya Made Designs

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    ADIRÈE today announces the upcoming showcase of DAHIL REPUBLIC OF COUTURE during its sixth annual Africa Fashion Week, (www.AfricaFashionWeek.com) under the activation New York Fashion Week: Africa on Friday, September 11, 2015. Dahil Republic of Couture was introduced in 2010 by founder Hilda Mauya. She aims to convey a story through her designs in the way …

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  • Who Decides Inspiration From Africa: Revisiting Junya Watanabe Spring 2016 Menswear

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    Junya Watanabe, a well-known Japanese designer who works under the auspice of Comme des Garçons, presented his mens’ collection in Paris on June 26. The inspiration of his collection? Africa.  The casting of models were ‘unblemished’ by black models. Models were shackled with artifacts, however, then lambasted with vibrant prints and patterns–all in attempt to …

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  • AFRICAN FASHION FIREWORKS AT BET AWARDS BY NATURI NAUGHTON

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    Cultural Fashionistas globally exploded with excitement on social media when Naturi Naughton made an appearance at the BET Awards in an African inspired printed dress.  Kyemah’s McEntyre’s Fashion and Design Career is off to a great start and former teen star Naturi Naughton is her first celebrity client. The star wore a gorgeous tangerine orange …

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  • Zimbabweans Who Rock Globally In Style

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    Zimbabwe Fashion Week is coming up in September. In honor of the platform and its 2015 theme, “Fashion Redefined”, we shed light on Zimbabweans redefining the world’s perception of Africa globally. For many years, mainstream media, fashion, and lifestyle brands have looked to Africa for inspiration. However, there is a lack of praise surrounding Africa …

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