FOR IMMEDIATE RELEASE

Africa Fashion Week New York “Bring Their Continent’s Style to the Worldwide Fashion Scene”

NEW YORK, NY – June 2011 – Adiree launched their Showroom Adiree event with Molton Brown. Press from New York Times, Washington Post, and bloggers came to meet the designers and acquire a sneak peek of upcoming designs. As momentum continues to develop in anticipation of Africa Fashion Week New York, awareness and acknowledgement of Africa as a fashion leader is growing. The Washington Post featured an article about Adiree’s initiatives with Africa Fashion Week New York. AFWNY, produced by Adirée, will take place July 14^th, 15^th, and 16th^th at the Broad Street Ballroom in New York City’s financial district.

The article mentions a large array of subjects pertaining to Africa and fashion ranging from the continents struggle with fair trade to its booming fashion trends in mainstream style. AFWNY designer Washington Roberts hit on the topic of the African print stereotypes, “African fashion is no longer, like, ‘Take me to the zoo,’ with animal patterns. We are way richer than zebra and tiger prints”. Darius Wobil, a West African designer also showcasing at AFWNY commented on the beauty of African woman.

“It’s our moment, and it’s just beginning. Young African designers are becoming real players now. People have been taking resources from Africa for generations. But our generation, raised in both worlds, is changing that,” said Adiat Disu.

AFWNY includes runway shows hosting 21+ designers from various countries in Africa and those of the African Diaspora, exhibitions, and industry networking events. Opening designer Korto Momolu and designers like Washington Roberts, Saint Wobil, AAMAA Couture, Bill Witherspoon and others will showcase. Sponsors include PopDrum, Mo-Saique, AveYou, Makari de Suisse and Avaloni Studios. AFWNY is an invite only event” however press and media can register here. Buyers may send an email to rsvp@adiree.com to secure seating.

About Adirée
Adirée, based in NY, NY, focuses on event production, organization, and consulting for small to medium size clients in the areas of Fashion, Art, and Culture.

For More Information Contact:

Adirée │Public Relations

pr@adiree.com

www.adiree.com

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