AFW 2012 Designer Spotlight: Fikirte Addis
Fikirte Addis, the young emerging designer behind Yefikr Designs is mainly known for turning Ethopian fabrics into tailored made and fashionable designs without losing its cultural touch for the modern day woman. The fabrics are well known for their sophistication, colorfulness and uniqueness. Fikirte believes, “It is important for me not to lose the connection I have to my culture, just giving it a modern twist and bringing it to the international fashion arena”. Since starting her own label in 2009 she has been able to give back to her community and connect her passion for psychology and fashion.
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July 19th, 2014, Comments Off
Protected: Face Off | Africa Beauty & Personal Care Industry Battle & How Biokidé, A Beauty & Wellness Company Is Fighting Clean
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June 16th, 2014, Comments Off
There are many textiles or fabrics, prints and designs we are sure you have seen and perhaps defined as “African.” As the travel season is among us, and many are placing their culture on ...
May 4th, 2014, Comments Off
Adiree campaigns; the crucial, primary, and essential components of our social media platforms. They are what link us to you and they also give you a sense of what goes on within the company. ...