AFW 2012 Designer Spotlight: Fikirte Addis
Fikirte Addis, the young emerging designer behind Yefikr Designs is mainly known for turning Ethopian fabrics into tailored made and fashionable designs without losing its cultural touch for the modern day woman. The fabrics are well known for their sophistication, colorfulness and uniqueness. Fikirte believes, “It is important for me not to lose the connection I have to my culture, just giving it a modern twist and bringing it to the international fashion arena”. Since starting her own label in 2009 she has been able to give back to her community and connect her passion for psychology and fashion.
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April 8th, 2015, Comments Off
Zimbabwe Fashion Week is coming up in September. In honor of the platform and its 2015 theme, “Fashion Redefined”, we shed light on Zimbabweans redefining the world’s perception of Africa globally. For many years, mainstream ...
April 1st, 2015, Comments Off
The Ms. Ray Couture label tickles our fashion senses with her cool and gentle touch of elegance and luxury. Her effortlessly fabulous pieces from her latest Spring/Summer 2015 luxury collection ‘A TOUCH OF ELEGANCE ‘ , is ...
March 5th, 2015, Comments Off
Specifically Nigeria seems to be a port — the-go-to-market –for foreign brands thinking of entering into Africa or attracting that demographic of consumers. So we wanted to point out one sure-fire way of doing ...