Adiat Disu President of Adirée PR and Director of Africa Fashion Week (New York) (www.AFWNY.com) featured as a certified “Fashion Boss” in the sophisticated South African premier magazine True Love (South Africa).

Happy Memorial Day From Africa Fashion Week (New York)

We are honored to have one of our own, Africa Fashion Week Designer, Washington Roberts featured as a new hot designer on Haute Fashion Africa.  Nigerian-born designer Washington Roberts influenced as a young boy by his grandmother who was a devout seamstress.

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Models live it up, in live living color as seen in this months May issue of Vogue Italia “Jump and Smile” editorial.  Photo’s taken by  Ellen Von Unwerth.  Also watch behind the scene video.  These girls know how to have a good time.

Love: Vogue Italia

Adirée, the parent company and producer of Africa Fashion Week (New York) (AFWNY), launches today a photo campaign centered towards the theme “Where Fashion Began”. AFWNY is set to take place on July 14^th, 15^th and 16^th at the Broad Street Ballroom in New York City’s financial district.

The campaign, shot by Avaloni Studios, increases fashion consciousness by visiting the past, “Where Fashion Began“, and giving a glimpse into the stylish future.   Models used were an inspiring mix of ethnicities reflective of designers who will be showing at AFWNY 2011.

“This new campaign is completely different from what we have ever done. We pushed the boundaries and are now offering images that transcend race, culture or language. We are giving the audience fashion at its purest form,” said Adiat Disu, director of AFWNY. The campaign will kick off during the month of May and run until AFWNY with the first ads featuring clothes from designers showing at AFWNY, make-up by AFWNY head makeup artist Renarda Joy, hair styling by Kathy Clark Lewis and fashion styling by AFWNY executive stylist Tori Famuyiwa.

AFWNY is produced by Adirée and include runway shows hosting 21+ designers from various countries in Africa and those of the African Diaspora, exhibitions, and industry networking events. Opening designer Korto Momolu and designers like Washington Roberts, Saint Wobil, AAMAA Couture, Bill Witherspoon and others will showcase.  For more information about AFWNY visit www.afwny.com. Again, you may download press materials here http://www.afwny.com/media01/afwny-mkt-campaign-part-01.zip

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Showroom Adirée and the London based luxury bath & body brand Molton Brown have united for a great event at their Soho flagship location to feature the designs of Africa Fashion Week designers.

Attendees can anticipate a night of  bath, beauty, luxury and fashion. To RSVP: pr@adiree.com

Models of diversity and beauty. I can’t help but clip a few model’s faces for my personal collection of idolatry. Beginning from the left; Ataui Deng , middle; Chrishell Stubbs, and farthest right; Ajak Deng.

Source: Adiat’s heart

Do you have an inner super model waiting to be seen? Fulfill your model calling.

Congratulations to our Africa Fashion Week New York Fan of the Week. “Fashion Began With You.”

Super Model legend is still on top of the game.